Technology is Transforming Hotels – Why Is F&B So Late to the Party?

Barry is an innovative strategist in executive operations management, specializing in strategy planning, global operations management, contract negotiations, large-scale project management, branding and awareness initiatives, P&L management, and customer relations. He excels at transforming high-profile customer engagement into new business, surpassing goals, and driving increased profitability. Barry thrives in challenging environments, adapting and making decisive choices to achieve success. He possesses exceptional business acumen, identifying opportunities to optimize organizational success through continuous improvements, restructuring, and cost-saving technologies. Barry effectively collaborates with diverse clients, partners, and stakeholders to drive growth and retention.

J. Gregory Land is a senior sales and marketing leader with a unique combination of technical and financial background, coupled with experience in strategic business development, digital transformation, solutions development, management consulting, global sales, customer experience, digital marketing, distribution strategy, revenue management, loyalty marketing, brand management, customer analytics and strategic planning.

Ryan King is a former hotelier with 20 years of hospitality experience that has spanned almost every department through the course of his career. Over a decade ago he made the leap into technology with TravelClick where he spent time consulting with individual properties and large management groups helping them find technology to improve RevPAR and increase profitability. In his current role as SVP Americas at Shiji, he collaborates with major global brands as well as local regional brands to help define ways technology can help overcome the business challenges presented by the 21st century traveler. He has a love of technology that helps him discover new methods enabling hoteliers to better engage their guests and thereby increase efficiencies, fulfill a brand promise through digital means and drive revenues through a more thoughtful digital guest engagement.

A former hotel general manager, author and marketing executive, Daniel Craig is the founder of Reknown, a Vancouver-based consultancy providing marketing strategy and services to hospitality and technology clients worldwide.