In the rapidly evolving hospitality industry, effective content distribution is crucial for enhancing guest experiences and maximizing operational efficiency. Last year, Whitbread PLC, the owner of Premier Inn—the largest hotel chain in the UK—recognized the need for a robust content management solution to streamline its distribution strategy. By partnering with Iceportal Content, Whitbread has successfully transformed its content distribution processes, resulting in significant growth and improved connectivity.
Whitbread PLC
•
ROYAUME-UNI
Whitbread PLC Elevates Content Distribution Capabilities with Iceportal Content
ROYAUME-UNI
Zone d'intervention
900+
Nombre de propriétés
95,000+
Nombre de pièces
Accommodations
Museums
Attractions
Catering establishments
In this case study, Whitbread PLC, owner of Premier Inn, partnered with Horizon Solutions to enhance its content distribution capabilities through Iceportal Content. Facing challenges with limited connectivity to distributors and inefficient content management, Whitbread aimed to streamline operations and broaden market access. By implementing the centralized content management platform, Whitbread improved operational efficiency, automated content distribution, and significantly expanded its reach in key markets.
Solutions mises en œuvre
Infrasys POS
Reviewpro Reputation
Iceportal Content
Shiji Plateform
Daylight PMS
Meridian Experiences
Horizon Distribution
Astral Payments
Twilight Data + AI
Identifier les opportunités de croissance
Avant de s'associer à Shiji Whitbread a identifié des domaines dans lesquels ses activités pouvaient être améliorées. L'une des principales possibilités consistait à renforcer la connectivité avec de nouveaux distributeurs, ce qui contribuerait à étendre leur portée sur le marché et à soutenir la croissance vers de nouveaux publics. En outre, la gestion et la distribution de divers types de contenus, des visuels aux politiques et aux textes, constituaient un processus complexe qui aurait pu bénéficier d'une plus grande efficacité. Un système de gestion de contenu plus rationalisé était nécessaire pour améliorer l'efficacité opérationnelle et maintenir la cohérence entre les plateformes.
Viser la réussite : les objectifs du partenariat
Whitbread a fixé des objectifs clairs pour son partenariat avec Shiji. Tout d'abord, elle a cherché à améliorer sa connectivité avec un plus grand nombre de distributeurs, ce qui lui a permis d'élargir son accès au marché et d'atteindre davantage de clients. L'amélioration de l'efficacité opérationnelle était une autre priorité, l'accent étant mis sur la rationalisation des processus de gestion du contenu afin de réduire les efforts manuels et d'accroître les performances. En outre, l'automatisation de la distribution du contenu sur tous les canaux était essentielle pour garantir des mises à jour opportunes et cohérentes, créant ainsi un flux de travail plus efficace pour l'entreprise.
Iceportal Content has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners. Shiji is an agile, flexible, and highly supportive partner, and we are delighted to work with them to improve the distribution of our static and visual content.
Tim Sleep, directeur des ventes & Distribution à Premier Inn, a fait remarquer.
Solutions innovantes proposées par Shiji
Shiji provided Whitbread with a comprehensive content management solution through Iceportal Content. The platform’s centralized content management capabilities allowed Whitbread to curate, source, and automate various types of content—ranging from images to policies—all within a single platform. This not only simplified the process but also ensured that content was distributed seamlessly across their portfolio of properties. With Shiji’s tailored support, Whitbread could also count on agile and flexible service that adapted to its specific needs, ensuring a smooth transition and optimized functionality throughout the implementation process.
Obtenir des résultats significatifs
The implementation of Iceportal Content has significantly improved Whitbread’s operations. The company successfully expanded its market access by connecting with a wider network of distributors, many of which were previously inaccessible. This increased connectivity allowed Whitbread to greatly enhance its presence in key markets. Moreover, by automating content distribution, Whitbread significantly improved operational efficiency, and enhancing overall performance. The implementation of Shiji’s Premier Inn-specific enhancements also optimized Whitbread’s distribution strategy, ensuring better outcomes and a stronger competitive edge.
Whitbread’s partnership with Iceportal Content showcases the transformative power of collaboration and innovation in the hospitality sector. By implementing Shiji Iceportal Content, Whitbread has not only improved content distribution efficiency but also expanded its customer reach and enhanced market competitiveness.
About
Whitbread PLC
Whitbread est propriétaire de Premier Inn, la plus grande marque d'hôtels du Royaume-Uni, avec une présence croissante sur Allemagne, offrant des services de qualité {accommodation} à des prix abordables. Avec plus de 85,000 chambres au Royaume-Uni et 10,500 chambres à Allemagne dans des endroits très bien situés, vous ne serez jamais loin d'un Premier Inn.
Nous employons plus de 38,000 personnes à travers le Royaume-Uni et Allemagne et nous servons plus de cinq millions de clients chaque mois ; les gens sont au cœur de notre activité.
À propos du groupe Shiji
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, Distribution, Paiements, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.
With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com
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