Shiji launches Booking Studio, a customizable direct booking engine built for hotel websites

Berlin, Germany, février 23, 2026 – Shiji, the global hospitality technology leader, today announced the launch of Booking Studio, a new direct booking engine within its Stellaris Digital portfolio. Designed specifically for hotels, Booking Studio enables properties to design, control, and optimize their entire booking journey while remaining seamlessly connected to Daylight PMS in real time, without third-party APIs or synchronization delays.  

As hotels increasingly prioritize direct bookings and brand differentiation, many continue to face challenges caused by fragmented tools, limited customization, and delayed data synchronization. Booking Studio addresses these issues by providing hotels with a single, centralized studio to manage what guests see, book, and buy, from room types and rate plans to promotions, add-ons, and booking rules, all configured directly within Daylight PMS.  

Key features of Booking Studio include:  

• Branded booking experiences: Design and customize the entire booking journey to reflect each hotel’s unique brand identity.  

• Entirely integrated into the online experience: Booking Studio is entirely modular and integrates with the hotel website. Avoiding click-outs into third party environments for the guests.  

• Native Daylight PMS integration: Real-time availability, pricing, and reservations created directly in Daylight PMS with no sync delays.  

• Centralized control: Manage room types, rate plans, promotions, add-ons, and booking rules from one unified studio.  

• Flexible booking flows: Support multi-room bookings, multiple room types and rate plans, and guest requests.  

More than a traditional booking engine, Booking Studio serves as a creative space where hotels can build on-brand booking experiences that reflect their identity across every digital touchpoint. Its modular, embeddable components integrate seamlessly into hotel websites, supporting multiple entry points and flexible booking flows, including multi-room bookings with different room types and rate plans.  

Because reservations are created natively within Daylight PMS, hotels benefit from real-time availability and pricing, greater operational reliability, and increased confidence across teams. Instant updates eliminate the risk of inconsistencies between systems, helping hotels maximize conversion while maintaining full control over inventory and booking rules.  

“Booking Studio was built to put hotels back in control of their direct booking experience,” said Krisztina Budai, Associate Director of Product at Shiji. “By designing the booking journey directly on top of Daylight PMS, hotels can create experiences that truly reflect their brand, while relying on real-time data, built-in security, and the operational confidence that comes from a fully native PMS solution.”  

Booking Studio is built on Shiji’s global platform infrastructure, leveraging regional services hosted across multiple AWS regions to ensure performance, scalability, and resilience for hotels of all sizes, from independent properties to multi-property groups.  

By combining design flexibility, operational control, and native PMS integration, Booking Studio helps hotels strengthen their direct booking strategy, reduce reliance on intermediaries, and deliver a smoother, more consistent guest experience from search to confirmation.  

To learn more about Booking Studio and Stellaris Digital, visit  
https://www.shijigroup.com/booking-studio