3C Hotels Selects Shiji Full Stack Technology to Drive Growth in Colombia and Strengthen Presence in Latin America

Mexico City, Mexico, avril 30, 2026– Shiji, the global leader in hospitality technology, announced today that 3C Hotels, one of Colombia’s most dynamic hotel operators, has selected Shiji’s Full Stack solution, including Daylight PMS, Stellaris Digital Stay, and Infrasys POS, to support its rapid expansion. The implementation will span eight properties, beginning with new hotel openings in mai 2026, and will provide a centralized, cloud-based platform designed to unify guest data, enhance personalization, and enable scalable growth across multiple destinations. Delivered in collaboration with local partner HORA, this partnership marks a key milestone in 3C Hotels’ strategy to reach 15 properties by 2027 and expand into international markets.  

With more than 15 years of experience, 3C Hotels operates a multi-brand portfolio that includes proprietary brands such as GIO Hotels & Suites and POP ART. The company currently manages nine hotels across six key destinations in Colombia, including Bogotá, Medellín, Cartagena, Manizales, and Valledupar.  

As the company continues its strong growth trajectory, it identified the need for a more robust, scalable, and standardized technology ecosystem capable of supporting increasing operational complexity while ensuring consistency in service delivery and guest experience across all properties.  

“3C Hotels represents a new generation of hospitality leaders in Latin America, forward-thinking, growth-oriented, and deeply committed to guest experience.” said Diego Rebecca, General Manager for Shiji Latin America. “With our full stack platform, they can unify operations, leverage a single guest profile, and scale efficiently across multiple destinations while maintaining the high standards their guests expect.”

Shiji’s platform enables centralized configuration at the chain level, allowing rapid replication across properties while maintaining operational consistency. A single, unified database for guests, clients, and suppliers enhances data visibility, strengthens guest knowledge, and supports more strategic decision-making.  

The solution incorporates key capabilities such as web check-in, CRM, and loyalty program integration, empowering 3C Hotels to deliver highly personalized guest experiences and optimize conversion throughout the entire customer journey.  

Built on a cloud-native architecture, the platform ensures high availability, continuous connectivity, and robust data security standards, critical for a growing hotel group preparing for international expansion.  

The rollout will begin with two new hotel openings in mai 2026, followed by implementation across the remaining properties throughout the year.  

“At 3C Hotels, we are committed to combining operational excellence with innovative technology to deliver outstanding guest experiences.” said Martha Isabel Soto, Vice President of Strategy and Innovation at 3C Hotels. “As we continue to grow across Colombia and beyond, we needed a platform that could scale with us while maintaining consistency across our properties. Shiji’s full stack solution provides the flexibility, centralized control, and guest-centric capabilities we were looking for.”

This collaboration underscores the growing importance of integrated, guest-centric technology in enabling hotel groups to scale efficiently while maintaining high standards of service and operational excellence. By leveraging Shiji’s full-stack platform and HORA’s local expertise as Shiji’s regional representative, 3C Hotels is strengthening its competitive position in Colombia and reinforcing its broader growth strategy across Latin America.